A good brand is hard to describe, but it generally starts with a brilliant design and an impressive brand strategist. A unique shade, font, phrase, or form distinguishes the best brands. When customers see a strong brand mark, they normally equate it with a good or service including a strong sense of value. To foster this implicit response in your consumers’ minds, make sure each of your advertising messages is credible.

Consistency in design is essential when making a social media message, a slideshow, or a flyer to give out on the street. In an imaginary society, a brief look at the logo will inform the buyers that they’ve arrived at the correct location.  All parts of the layout, from the font to the color scheme, must be perfect. And if it’s not, either of two the customers questions the brand’s commitment to quality, or they could not remember the brand in any way.

Fortunately, there are resources available to assist company owners and developers in delivering brand continuity with minimal effort or cost. However, to utilize them successfully, you must first consider the fundamentals of building a solid and reliable brand. And to help you with that, we have taken down the 8 essential brand elements for you to remember.

8 Essential Brand Elements

Company Name

This is the most important element of them all. Your brand name defines everything in one or a few words. It gives consumers the perception of who you are and it is likely the very first impression they have of your brand.

Creating a perfect brand name is no simple feat. There are multiple variables to consider, like the identity you wish to portray, availability on the market, and proper alignment with your brand strategy. But if you can nail it, your brand could be on its way to becoming a household name.

The most successful brands are popular for consumers in which they replaced the generic product name with the brand name itself. An example of that is the iconic band adhesive called Band-Aid.

Brand Logo & Wordmark

The logo and wordmark are one of the most important aspects of a company’s corporate identity. A logo is a dynamic icon, while a wordmark is essentially the brand name with a separate message typographic handling.

Increasingly, businesses are turning to tidy, contemporary wordmarks to convey a recognizable brand professionally without the demand for some graphical components. When your company does have a wordmark, ensure the terms are properly designed and use a font that matches the brand.

One more aspect to consider when designing a logo or wordmark is that your company can create several versions such that you can choose the right version depending on how you’re using it. When using your logo or wordmark on a dark background against a light background, for instance, you must have a reversed alternative.

Brand Typography

The typography and brand fonts you use can be influenced by your logo’s look, but can also be something entirely new and still compatible. Make sure that the typography you choose blends perfectly within the other features of your company and, such as color, fonts can be identified with a certain feeling or spirit that must complement the identity of your brand.

If you’ve decided on a font, make sure it’s included in all of the brand’s collateral and materials. This can range from a minor aspect, such as the font used to submit business letters, to anything as large as the billboard layout beside the highway.

Brand colors

Color has a significant influence. Starting to feel a certain manner while associated with a particular color is a common characteristic. Specific colors reflect specific meanings; that’s just the way it is.

The color red is a perfect illustration of this. Thus a color evokes perceptions of risk, mistake, emergency, and even romance. There’s a lot of color psychology in a company, so let’s just concentrate on what it does for your brand.

Choosing the right color for your company requires a clear understanding of the brand’s image and the target audience. It should be simple to choose a color that matches the brand personality when you’ve mastered it.

Brand Shape and Form

The form and shape of various elements that reflect your company is another essential feature of brand identification. This powerful but understated aspect can be used for branding. People would respond differently to the logo if it has soft sides and circles vs one that is rectangular and sharp.

Different shapes and lines elicit different emotions like how warmth is symbolized by round shapes, which contribute to the creation of a sense of harmony. Straight-edged shapes often elicit emotions of efficiency and power while the straight edges and lines create a feeling of dependability and balance. Horizontal lines, on the other hand, suggest mellow good vibrations and peacefulness, while vertical lines imply power and dominance.

Company Slogan

In only a few phrases, this catchy expression sums up the brand’s status. It should be unforgettable, simple to tell and represent the style of your company.

If your company deals with financing, you don’t want to come up with a humorous catchphrase. That sends a sloppy and careless message to your clients, who assume you to be professional when managing their most valuable possessions.

The slogan you made should be able to survive your brand’s progression over time, but only to a certain extent. While you shouldn’t update the slogan each year to avoid confusing your consumers, you should refresh your brand to make sure the slogan reflects everything you strive for and how your consumers see you.

Brand Image

If you use promotional photographs or take your photos, the pictures you include in your advertisement and advertisements must be consistent and have similar quality.

If you’re taking your pictures in-house, you’ll want to keep your editing style consistent. Constructing customized effects and presets is a great way to guarantee all the images look the same.

Brand Graphics

This next component isn’t a logo. Branded graphics are utilized to complement the main logo, and if executed well, customers can remember them as excellently.

The majority of your advertised properties are normally shown in graphics. This can be accomplished by using a full-color palette or styling the designs of a particular logo feature. These logos are used for all types of commercials and branding materials to improve the presentation and enable the rapid development of new content without being repetitive or too reliant on the logo.

Louie is the father behind the travel blog Browseeverywhere.com. He has a background in photography, E-commerce, and writing product reviews online at ConsumerReviews24. Traveling full time with his family was his ultimate past-time. If he’s not typing at his laptop, you can probably find him watching movies.